All over Germany, 06-20-2010
After the big success in the previous year the Renault Deutschland GmbH cooperates with the two brands Renault and Dacia again with the communication agency east end communications.
According to the slogans "Renault relax Tour" and "Dacia: Revolution in all classes" the broad product portfolio of the Renault concern is presented on public squares in Germany.
Since 2004 the agency from Hamburg has been working for the French automobile manufacturer and continues the successful cooperation until nowadays. Based on the campaign "Renault relax – 4 years safe driving" the team around general manager Oliver Golz developed an appropriate concept. "The visitors have the chance to experience the new models from the closest and can inform themselves about attractive offerings", says east end general manager Oliver Golz.
The implementation in form of a road show with overall ten promotion teams completed several hundreds of deployment days. The agency is in charge of the concept and project realisation. This includes the providing and training of promotion teams, equipment, the coordination and planning of the tour.
Parallel to the Event tour of the brand Renault east end positions as well the product portfolio of Dacia. "Meanwhile we implement every year another topical approach with Renault, the focus of the communication strategy of Dacia is to raise the brand awareness and to demonstrate the robust and amplified product portfolio of it", sums Oliver Golz it up. The event tour will last until the end of October.
east end implements another Event Tour for Renault in 2010
After the big success in the previous year the Renault Deutschland GmbH cooperates with the two brands Renault and Dacia again with the communication agency east end communications.
According to the slogans "Renault relax Tour" and "Dacia: Revolution in all classes" the broad product portfolio of the Renault concern is presented on public squares in Germany.
Since 2004 the agency from Hamburg has been working for the French automobile manufacturer and continues the successful cooperation until nowadays. Based on the campaign "Renault relax – 4 years safe driving" the team around general manager Oliver Golz developed an appropriate concept. "The visitors have the chance to experience the new models from the closest and can inform themselves about attractive offerings", says east end general manager Oliver Golz.
The implementation in form of a road show with overall ten promotion teams completed several hundreds of deployment days. The agency is in charge of the concept and project realisation. This includes the providing and training of promotion teams, equipment, the coordination and planning of the tour.
Parallel to the Event tour of the brand Renault east end positions as well the product portfolio of Dacia. "Meanwhile we implement every year another topical approach with Renault, the focus of the communication strategy of Dacia is to raise the brand awareness and to demonstrate the robust and amplified product portfolio of it", sums Oliver Golz it up. The event tour will last until the end of October.
Hamburg, 05-05-2010
east end communications gains position 28 in the ranking for experiential marketing of the professional magazine ‘Werben & Verkaufen’ (advertise & sale) and has been able to improve itself by 5 positions in comparison to the previous year 2008.
"For the branch of experiential marketing the year 2009 has not been easy at all. Therefore, we are more than pleased that we have accomplished to be among the top 30 in Germany." says east end general manager Oliver Golz. This year the agency expects an increasing demand for experiential marketing. "We feel again the movement in the market. The demand increases and due to our complete communication concept, we have already been able to convince various new clients.", adds Oliver Golz.
The annual ranking for event agencies is conducted by the two professional magazines Werben & Verkaufen (advertise & sale) and Horizont together with the Forum for marketing event agencies (FME). The evaluation includes the development of budget, amount of employees and the per capita turnover.
east end is in the W&V-Ranking for experiential marketing among the Top 30
east end communications gains position 28 in the ranking for experiential marketing of the professional magazine ‘Werben & Verkaufen’ (advertise & sale) and has been able to improve itself by 5 positions in comparison to the previous year 2008.
"For the branch of experiential marketing the year 2009 has not been easy at all. Therefore, we are more than pleased that we have accomplished to be among the top 30 in Germany." says east end general manager Oliver Golz. This year the agency expects an increasing demand for experiential marketing. "We feel again the movement in the market. The demand increases and due to our complete communication concept, we have already been able to convince various new clients.", adds Oliver Golz.
The annual ranking for event agencies is conducted by the two professional magazines Werben & Verkaufen (advertise & sale) and Horizont together with the Forum for marketing event agencies (FME). The evaluation includes the development of budget, amount of employees and the per capita turnover.
Dortmund, 04-14-2010
The health insurance AOK Westfalen-Lippe assigned the in experiential marketing specialized agency east end communication with the implementation of their Kick-off event for all 5.000 employees.
east end communications has been able to convince in the pitch and gained the biggest health insurance in Westfalen-Lippe as a new client. In the Westfalenhalle in Dortmund the AOK Westfalen-Lippe brought according to the slogan ‘We rule the game’ their employees in the mood for the upcoming season
The purpose of the event has been the motivation and activation of the employees for the upcoming challenges and targets of the company, which by the way, belongs to the Top 10 of the legal health insurances in Germany.
The agency east end communications conceptualized for this event an interactive football show with the former national player Marco Bode as Keynote speaker and reporter legend Manfred “Manni” Breuckmann as host.
In the centre of the arena there has been a football field as a stage with a 360° projection. A corporate theatre ensured with a particularly for the AOK designed program the right stadium atmosphere. The fact that the employees became real fans illustrated the connection of each individual through the longest fan scar of the world.
east end Realized Kick-Off-Event for 5.000 AOK Employees
The health insurance AOK Westfalen-Lippe assigned the in experiential marketing specialized agency east end communication with the implementation of their Kick-off event for all 5.000 employees.
east end communications has been able to convince in the pitch and gained the biggest health insurance in Westfalen-Lippe as a new client. In the Westfalenhalle in Dortmund the AOK Westfalen-Lippe brought according to the slogan ‘We rule the game’ their employees in the mood for the upcoming season
The purpose of the event has been the motivation and activation of the employees for the upcoming challenges and targets of the company, which by the way, belongs to the Top 10 of the legal health insurances in Germany.
The agency east end communications conceptualized for this event an interactive football show with the former national player Marco Bode as Keynote speaker and reporter legend Manfred “Manni” Breuckmann as host.
In the centre of the arena there has been a football field as a stage with a 360° projection. A corporate theatre ensured with a particularly for the AOK designed program the right stadium atmosphere. The fact that the employees became real fans illustrated the connection of each individual through the longest fan scar of the world.
Berlin, 04-13-2010
The agency for experiential marketing has a new client. The ADAC assigned east end communications with the implementation of the symposium "Den Tieren eine Brücke bauen – mehr Sicherheit durch Wiedervernetzung" ("Build a bridge for the animals – more security through cross-linking").
east end communications has been able to assert itself its competitors in the pitch and has won the ADAC e.V. as a new client. In April 2010 the symposium for animal safety in traffic at the conference centre of the Bundespressekonferenz took place in front of 150 participants of different companies and associations. As special guests of the event the federal minister for traffic Peter Ramsauer and the federal minister for environment Dr. Norbert Röttgen have been welcomed.
The agency east end communications has been in charge of the planning and implementation of the event. Well-known referees like the federal minister of environment and the president of the ADAC Peter Meyer, emphasize the importance of the cross linking of traffic safety, animal- and environment protection. In the end there has been the opportunity to ask the speakers about current topics in form of a podiums discussion.
east end drives safely with the German automobile club ADAC
The agency for experiential marketing has a new client. The ADAC assigned east end communications with the implementation of the symposium "Den Tieren eine Brücke bauen – mehr Sicherheit durch Wiedervernetzung" ("Build a bridge for the animals – more security through cross-linking").
east end communications has been able to assert itself its competitors in the pitch and has won the ADAC e.V. as a new client. In April 2010 the symposium for animal safety in traffic at the conference centre of the Bundespressekonferenz took place in front of 150 participants of different companies and associations. As special guests of the event the federal minister for traffic Peter Ramsauer and the federal minister for environment Dr. Norbert Röttgen have been welcomed.
The agency east end communications has been in charge of the planning and implementation of the event. Well-known referees like the federal minister of environment and the president of the ADAC Peter Meyer, emphasize the importance of the cross linking of traffic safety, animal- and environment protection. In the end there has been the opportunity to ask the speakers about current topics in form of a podiums discussion.
Hamburg, 04-01-2010
The team around general manager Oliver Golz starts optimistically into the new year. The up-going trend, which has been observed in the last quarter of 2009, remains the same. Overall, Oliver Golz expects in the second quarter as well a continuously increasing demand for experiential marketing within the branch as well as shorter conceptualization and implementation periods.
„The advertisers and the companies invest again in experiential marketing.
Due to the cessation in the last year, this year it can not be fast enough.
The companies demand shorter conceptualization and planning periods, which is thanks to our own creativity department and to our corporate network with other communication disciplines no problem at all.”, sums Oliver Golz the first quarter of 2010 up. Regarding the content the focus is on structured, target-oriented and measurable arrangements, which can be combined optimally with other marketing tools.”
Oliver Golz emphasizes the measurable success of experiential marketing for the advertisement branch:” In the next 2-3 years the focus is on short notice sales. This confirms also the FME Eventklima study, which illustrates that the amount of consumer events has risen up.”
east end Records Again an Increasing Demand for Experiential Marketing
The team around general manager Oliver Golz starts optimistically into the new year. The up-going trend, which has been observed in the last quarter of 2009, remains the same. Overall, Oliver Golz expects in the second quarter as well a continuously increasing demand for experiential marketing within the branch as well as shorter conceptualization and implementation periods.
„The advertisers and the companies invest again in experiential marketing.
Due to the cessation in the last year, this year it can not be fast enough.
The companies demand shorter conceptualization and planning periods, which is thanks to our own creativity department and to our corporate network with other communication disciplines no problem at all.”, sums Oliver Golz the first quarter of 2010 up. Regarding the content the focus is on structured, target-oriented and measurable arrangements, which can be combined optimally with other marketing tools.”
Oliver Golz emphasizes the measurable success of experiential marketing for the advertisement branch:” In the next 2-3 years the focus is on short notice sales. This confirms also the FME Eventklima study, which illustrates that the amount of consumer events has risen up.”
Düsseldorf, 03-19-2010
MTV Networks-marketer Viacom Brand Solutions assigned the in experiential marketing specialized agency east end communications with the staging of the big start up event of the agency tour. About 600 guests of the media sector have celebrated at the 'Alten Kesselhaus' in Düsseldorf with Live-Acts and various VIPs.
After a multi-levelled pitch Viacom Brand Solutions has decided for the creative concept of east end communications and assigned it with the organization and implementation of the event.
According to the theme „All Eyes on MTV“came about 600 guests of the media branch together in order to celebrate at the „Altes Kesselhaus“ in Düsseldorf. The live acts were Bonaparte and Saint Lu. Among the guest there were MTV and VIVA hosts Gülcan, Hadnet, Klaas and Joko.
Viacom Brand Solutions seeks during the tour the direct contact to the client, in order to develop new advertising campaigns. „Regarding the staging of the MTV Networks brands we focused on three main pillars: a special event design, a creative brand staging and the creation of an exclusive club atmosphere with top acts. “, says Oliver Golz, general manager of east end communications. „Experiential marketing becomes successful only if it makes target oriented, effective a sustainable messages experienceable.
east end Stages Start Up of the MTV Agency-Tour
MTV Networks-marketer Viacom Brand Solutions assigned the in experiential marketing specialized agency east end communications with the staging of the big start up event of the agency tour. About 600 guests of the media sector have celebrated at the 'Alten Kesselhaus' in Düsseldorf with Live-Acts and various VIPs.
After a multi-levelled pitch Viacom Brand Solutions has decided for the creative concept of east end communications and assigned it with the organization and implementation of the event.
According to the theme „All Eyes on MTV“came about 600 guests of the media branch together in order to celebrate at the „Altes Kesselhaus“ in Düsseldorf. The live acts were Bonaparte and Saint Lu. Among the guest there were MTV and VIVA hosts Gülcan, Hadnet, Klaas and Joko.
Viacom Brand Solutions seeks during the tour the direct contact to the client, in order to develop new advertising campaigns. „Regarding the staging of the MTV Networks brands we focused on three main pillars: a special event design, a creative brand staging and the creation of an exclusive club atmosphere with top acts. “, says Oliver Golz, general manager of east end communications. „Experiential marketing becomes successful only if it makes target oriented, effective a sustainable messages experienceable.
Hamburg, 01-01-2010
Despite of the financial crisis east end communications GmbH reviews a satisfying year 2009. 'In particular in the last half year the amount of inquiries of sales oriented experiential marketing increased remarkably. The curve is going up again', as Oliver Golz, the general manager of the agency for experiential marketing, indicates.
This observation confirms the general estimation of an increasing importance of sales and marketing, like it is also remarkable in current surveys like for instance the 'GWE Herbstmonitor' illustrates.
Oliver Golz adds, ‘Only those, who focus on communication targets and combine experiential marketing with further marketing tools, will also in times of financial crisis be successful'.
According to Oliver Golz the evidence of performance, evaluation and a high return on investment for advertisers is more important than ever: ‘In the next two to three years the focus is on sales in the short run. This is confirmed by the FME Eventklima study, which illustrates that the amount of consumer events increased.
east end Reviews a Satisfying Year 2009
Despite of the financial crisis east end communications GmbH reviews a satisfying year 2009. 'In particular in the last half year the amount of inquiries of sales oriented experiential marketing increased remarkably. The curve is going up again', as Oliver Golz, the general manager of the agency for experiential marketing, indicates.
This observation confirms the general estimation of an increasing importance of sales and marketing, like it is also remarkable in current surveys like for instance the 'GWE Herbstmonitor' illustrates.
Oliver Golz adds, ‘Only those, who focus on communication targets and combine experiential marketing with further marketing tools, will also in times of financial crisis be successful'.
According to Oliver Golz the evidence of performance, evaluation and a high return on investment for advertisers is more important than ever: ‘In the next two to three years the focus is on sales in the short run. This is confirmed by the FME Eventklima study, which illustrates that the amount of consumer events increased.
Hamburg, 12-01-2009
Since the 1st of November east end communications is a member of the forum for marketing event agencies (FME). The FME represents the interest of about 50 agencies of the marketing event branch in Germany.
With this membership east end communication emphasizes its promise of quality to their clients. The codex of quality, which has been approved by the members of the FME this summer, contains regulations of ways of performance and procedures.
The codex ensures more transparency in the branch: FME agencies describe the elementary components of their companies, the structure of management, methods, people, experiences, equipment, resources as well as partners and networking. Standard expressions facilitate the target focused coordination and control of all contacts with the clients (events) and their clients (participating target group).
Finally, an adequate measurement of the effect and an event controlling takes place. The quality of the product management will be evaluated according to the effect on the circle of experiential marekting.
Approved Standard of Quality: east end Becomes Member of FME
Since the 1st of November east end communications is a member of the forum for marketing event agencies (FME). The FME represents the interest of about 50 agencies of the marketing event branch in Germany.
With this membership east end communication emphasizes its promise of quality to their clients. The codex of quality, which has been approved by the members of the FME this summer, contains regulations of ways of performance and procedures.
The codex ensures more transparency in the branch: FME agencies describe the elementary components of their companies, the structure of management, methods, people, experiences, equipment, resources as well as partners and networking. Standard expressions facilitate the target focused coordination and control of all contacts with the clients (events) and their clients (participating target group).
Finally, an adequate measurement of the effect and an event controlling takes place. The quality of the product management will be evaluated according to the effect on the circle of experiential marekting.
Hamburg, 11-15-2009
east end communication stages the yearly networking event of the Commerzbank for the top decision makers of the media sector. The aim has been to create a activating and communicative atmosphere, which invides to networking.
According to the slogan 'Games COMmvention - game of life' more than 120 guests from the TMT branch (media-, publishing-, advertising-, music-, telecommunications- and technology branch) experience a gaming event in the 'Ehemaliges Hauptzollamt'in the 'Speicherstadt' of Hamburg.
The location became an oversized game board: 5 gaming areas were created, which supported fitness, quickness, strategy, knowledge and talent. In the relaxed atmosphere the guests experienced in teams an entertaining evening, lots of existing business contacts were fosterd and new contacts were created.
Commerzbank Branch Network Media (TMT) Event with east end
east end communication stages the yearly networking event of the Commerzbank for the top decision makers of the media sector. The aim has been to create a activating and communicative atmosphere, which invides to networking.
According to the slogan 'Games COMmvention - game of life' more than 120 guests from the TMT branch (media-, publishing-, advertising-, music-, telecommunications- and technology branch) experience a gaming event in the 'Ehemaliges Hauptzollamt'in the 'Speicherstadt' of Hamburg.
The location became an oversized game board: 5 gaming areas were created, which supported fitness, quickness, strategy, knowledge and talent. In the relaxed atmosphere the guests experienced in teams an entertaining evening, lots of existing business contacts were fosterd and new contacts were created.
Hamburg, 10-01-2009
Experiential marketing is a targeted staging in order to transmit messages. These messages deal with companies, products, brands and often values and ideas as well. Good experiential marketing addresses the hearts and heads of the target group. But at the beginning there is the concept and before the concept there is the study.
east end communication is one of the chosen partners of treibhaus 0.8, who is the first and only provider of this study in Germany, who trains conceptual designers in experiential marketing. The cooperation partners of this study model are the leading agencies for experiential marketing.
The study lasts for about one year and is a dual advanced study in form of an voluntary service and leads directly into business life. Content and requirements are geared to the master regarding comparable disciplines.
Apart from top creative people of the branch, there are also people from other sectors like psychology, pedagogy, theatre and art science, sociology, architecture and communication. Further focuses are the workshops with artists and creative people from similar sectors.
In April 2010 the advanced training takes place at the office of east end communications. General manager Oliver Golz will report about the most important success factors of experiential marketing. Currently ten students are trained as conceptual designers of experiential marketing. Since the 1st of October the 25 years-old Kristiane Adam becomes a conceptual designer. She already accomplished the degree of International Event Organiser (AUMA) and the Bachelor of Business Tourism& Eventmanagement.
east end Coorperates with the Study for Conceptual Designers "treibhaus 0.8"
Experiential marketing is a targeted staging in order to transmit messages. These messages deal with companies, products, brands and often values and ideas as well. Good experiential marketing addresses the hearts and heads of the target group. But at the beginning there is the concept and before the concept there is the study.
east end communication is one of the chosen partners of treibhaus 0.8, who is the first and only provider of this study in Germany, who trains conceptual designers in experiential marketing. The cooperation partners of this study model are the leading agencies for experiential marketing.
The study lasts for about one year and is a dual advanced study in form of an voluntary service and leads directly into business life. Content and requirements are geared to the master regarding comparable disciplines.
Apart from top creative people of the branch, there are also people from other sectors like psychology, pedagogy, theatre and art science, sociology, architecture and communication. Further focuses are the workshops with artists and creative people from similar sectors.
In April 2010 the advanced training takes place at the office of east end communications. General manager Oliver Golz will report about the most important success factors of experiential marketing. Currently ten students are trained as conceptual designers of experiential marketing. Since the 1st of October the 25 years-old Kristiane Adam becomes a conceptual designer. She already accomplished the degree of International Event Organiser (AUMA) and the Bachelor of Business Tourism& Eventmanagement.
All over Germany, 09-20-2009
As a product of entertainment Sky is there, where people, fun and sports meet: At the start of the season of the German football champion chip 2009/2010 east end communication stages in cooperation with deepblue sports a national sampling promotion for the private TV channel.
In the 18 stadiums of the first and second league about 600 sportive promoters sampled before, during and after the exciting football games lottery cards and nice give-aways to 650.000 enthusiastic fans.
“3 days, 4 games, 5 stars” – according to this slogan the ultimate football experience has been raffled. In three days 4 German champion chip games can be visited with a helicopter shuttle service including a five star hotel accommodation. That is the only chance to experience football like “Kaiser” Franz Beckenbauer at the FIFA world champion chip in 2006.
east end Realised Stadium Promotion for Sky „ Football Champion Chip“
As a product of entertainment Sky is there, where people, fun and sports meet: At the start of the season of the German football champion chip 2009/2010 east end communication stages in cooperation with deepblue sports a national sampling promotion for the private TV channel.
In the 18 stadiums of the first and second league about 600 sportive promoters sampled before, during and after the exciting football games lottery cards and nice give-aways to 650.000 enthusiastic fans.
“3 days, 4 games, 5 stars” – according to this slogan the ultimate football experience has been raffled. In three days 4 German champion chip games can be visited with a helicopter shuttle service including a five star hotel accommodation. That is the only chance to experience football like “Kaiser” Franz Beckenbauer at the FIFA world champion chip in 2006.
Berlin, 08-10-2009
On occasion of the new fashion fragrance “Ocean Lounge” of Escada east end communications staged an extra-ordinary club-tour during the summer months in Berlin, Cologne, Frankfurt and Vienna. For the last 17 years the Escada fashion fragrances are very popular articles of virtu. According to the new fragrance the events took place in the most exclusive beach clubs of each city. Focus of the staging has been a southern Europe “Ocean Lounge”-feeling.
At the after work events the 1 500 invited guests were able to enjoy refreshing cocktails and summer delicacies in a private atmosphere of a separated VIP area.
Apart from that the event has been promoted through various media cooperation, so that other guests of the beach club were able to experience the “Escada Beach Lounge” as well. The famous DJ Raphaël Marionneau (café abstrait) created a Mediterranean atmosphere with its famous “French Chill out” music.
east end Stages “Esacada Ocean Lounge” –Tour
On occasion of the new fashion fragrance “Ocean Lounge” of Escada east end communications staged an extra-ordinary club-tour during the summer months in Berlin, Cologne, Frankfurt and Vienna. For the last 17 years the Escada fashion fragrances are very popular articles of virtu. According to the new fragrance the events took place in the most exclusive beach clubs of each city. Focus of the staging has been a southern Europe “Ocean Lounge”-feeling.
At the after work events the 1 500 invited guests were able to enjoy refreshing cocktails and summer delicacies in a private atmosphere of a separated VIP area.
Apart from that the event has been promoted through various media cooperation, so that other guests of the beach club were able to experience the “Escada Beach Lounge” as well. The famous DJ Raphaël Marionneau (café abstrait) created a Mediterranean atmosphere with its famous “French Chill out” music.
Hamburg, 07-01-2009
east end communications saved various promotion activities fort he implementation of the new summer drink Vieño in the market. The agency from Hamburg has been able to convince the client Blue Box Trade Gmbh with their concept and tested during the last weeks the market of Hamburg. After successful promotion activities in northern Germany it can be amplified nation wide.
The new life style soft drink Vieño is a mixture of wine and lemon lemonade. Vieño is distributed as an alternative to beer and other mixed beer drinks. In accordance to the target group and Vieño’s Slogan„ Viva la vida locker“(Live life easily) east end communications operated samplings on street festival, at beach clubs and beaches. At the Altonale in Hamburg special sales stands in beach optic were designed and branded cars were used as well. Additionally, clients were attracted by the opportunity to win a journey to Barcelona in a lottery at the Vieño stand.
east end Refreshing the Summer with Vieño
east end communications saved various promotion activities fort he implementation of the new summer drink Vieño in the market. The agency from Hamburg has been able to convince the client Blue Box Trade Gmbh with their concept and tested during the last weeks the market of Hamburg. After successful promotion activities in northern Germany it can be amplified nation wide.
The new life style soft drink Vieño is a mixture of wine and lemon lemonade. Vieño is distributed as an alternative to beer and other mixed beer drinks. In accordance to the target group and Vieño’s Slogan„ Viva la vida locker“(Live life easily) east end communications operated samplings on street festival, at beach clubs and beaches. At the Altonale in Hamburg special sales stands in beach optic were designed and branded cars were used as well. Additionally, clients were attracted by the opportunity to win a journey to Barcelona in a lottery at the Vieño stand.
all over Germany, 06-20-2009
The agency from Hamburg east end communications has been able to convince the new client Santa Fe Natural Tobacco Company. The German subsidary of the tobacco concern trusts in a nationwide sales promotion for the tobacco brand Natural American Spirit in the specialist for life communication. Through the personnel supported promotion over several months the degree of brand awareness of this natural product was supposed to be increased by east end communications.
In the period from august till october 2009 especially trained promoters have informed the potential customers comprehensively about the 100 % pure tobacco of the American producer and offered the purchase of the product in particularly chosen shops. The client promotes that the tobacco of its brand contains, in contrast to other cigarettes, no additional ingredients but comprises of the best parts of the tobacco plant. The continuation is planned until the end of the current year.
east end Stages In-Shop-Promotion for Natural American Spirit
The agency from Hamburg east end communications has been able to convince the new client Santa Fe Natural Tobacco Company. The German subsidary of the tobacco concern trusts in a nationwide sales promotion for the tobacco brand Natural American Spirit in the specialist for life communication. Through the personnel supported promotion over several months the degree of brand awareness of this natural product was supposed to be increased by east end communications.
In the period from august till october 2009 especially trained promoters have informed the potential customers comprehensively about the 100 % pure tobacco of the American producer and offered the purchase of the product in particularly chosen shops. The client promotes that the tobacco of its brand contains, in contrast to other cigarettes, no additional ingredients but comprises of the best parts of the tobacco plant. The continuation is planned until the end of the current year.
Hamburg, 06-01-2009
The agency from Hamburg has been able to convince Vattenfall Europe as a new client. The Swedish energy provider, who belongs to the biggest suppliers in Europe, advertised Europe wide various communication disciplines in order to form a new pool of agencies around the lead agency McCann Erickson. The team of general manager Oliver Golz has been capable to accomplish among numerous other competitors to become a permanent member of the pool of the energy provider in the field of marketing/communication- personal supported promotion.
During the multi leveled selection process cost transparency as well as the creativity of the presented concept were taken into consideration. As a specialist of live communication east end communications consults Vattenfall Europe since the middle of the year in the field of personal supported merchandising and promotion and implements corresponding activities. To quote Oliver Golz: "After various successfully operated activities for the energy provider in the last year, we are pleased about the long term cooperation with Vattenfall Europe“.
east end Closes the Deal with Vattenfall Europe
The agency from Hamburg has been able to convince Vattenfall Europe as a new client. The Swedish energy provider, who belongs to the biggest suppliers in Europe, advertised Europe wide various communication disciplines in order to form a new pool of agencies around the lead agency McCann Erickson. The team of general manager Oliver Golz has been capable to accomplish among numerous other competitors to become a permanent member of the pool of the energy provider in the field of marketing/communication- personal supported promotion.
During the multi leveled selection process cost transparency as well as the creativity of the presented concept were taken into consideration. As a specialist of live communication east end communications consults Vattenfall Europe since the middle of the year in the field of personal supported merchandising and promotion and implements corresponding activities. To quote Oliver Golz: "After various successfully operated activities for the energy provider in the last year, we are pleased about the long term cooperation with Vattenfall Europe“.
Hamburg, 05-07-2009
The trade journal W&V and Horizont published in cooperation with the Forum Marketing-Eventagenturen (FME) in its current edition the ranking of the turnover of German event agencies. east end participated for the fourth time and ranked the 33rd position. Regarding northern Germany east end is number 4.
Additionally, we are proud to announce that according to its strategic growth objectives east end grew almost marginal 8 percent in comparison to the previous year. This equals the average of the whole industry.
This position countersigns the agency from Hamburg again in its approach to consider events as an essential component of the communication strategy of brands and companies. In the creativity ranking of all German event agencies east end communications obtains the 18th position.
east end Among the TOP 35 of German Event Agencies
The trade journal W&V and Horizont published in cooperation with the Forum Marketing-Eventagenturen (FME) in its current edition the ranking of the turnover of German event agencies. east end participated for the fourth time and ranked the 33rd position. Regarding northern Germany east end is number 4.
Additionally, we are proud to announce that according to its strategic growth objectives east end grew almost marginal 8 percent in comparison to the previous year. This equals the average of the whole industry.
This position countersigns the agency from Hamburg again in its approach to consider events as an essential component of the communication strategy of brands and companies. In the creativity ranking of all German event agencies east end communications obtains the 18th position.
Reykjavik, 05-01-2009
“Men may do anything-but giving up” according to this slogan participants from Czech Republic, Slovakia, Hungary and Croatia accepted the challenge in Iceland.
The Multi Brand Event of P&G “Men’s Challenge” for all masculine brands like head&shoulders for men , wellaflex men, Gilette Fusion, Braun and schockwaves, has been realised by east end for the sixth time by now. In 2006 the Men’s challenge has been introduced for the first time – a competition for men, who compete in extra ordinary destinations like Barcelona or Marrakech in three different disciplines.
This time the ten candidates, who were able to assert against 5 000 competitors were heading the north of Iceland- within 24 hours they were competing in the three exciting disciplines Snow racing, Snow Golf and Pool. The winner received a Mercedesf GLK – a men’s car.
To be continued…
east end Realises Men’s Challenge for P&G for the Sixth Time
“Men may do anything-but giving up” according to this slogan participants from Czech Republic, Slovakia, Hungary and Croatia accepted the challenge in Iceland.
The Multi Brand Event of P&G “Men’s Challenge” for all masculine brands like head&shoulders for men , wellaflex men, Gilette Fusion, Braun and schockwaves, has been realised by east end for the sixth time by now. In 2006 the Men’s challenge has been introduced for the first time – a competition for men, who compete in extra ordinary destinations like Barcelona or Marrakech in three different disciplines.
This time the ten candidates, who were able to assert against 5 000 competitors were heading the north of Iceland- within 24 hours they were competing in the three exciting disciplines Snow racing, Snow Golf and Pool. The winner received a Mercedesf GLK – a men’s car.
To be continued…
all over Germany, 04-22-2009
east end communications has secured two further accounts of the Renault Germany AG in a multi-level pitch. Since 2004 the Hamburg based agency already works on project basis for the french car brand and its subsidiary Dacia.
For the current projects Renault has asked the agency to position the brand as the leading manufacturer of eco-friendly cars. For this purpose east end east end communications has developed a premium event presence, which focusses on Renault's eco-engagement on the occasion of the eco2 initiative. Further priorities are the environmental rebate as well as the used car evaluation for those interested in buying new cars.
The implementation includes a nationwide roadshow with 10 promotion teams on more than 100 days. The attention-grabbing tour on highly-frequented public places started on the 13th March and approximately lasts until the end of August. Nicole Martens and Simone Spiekermann are the responsible project managers for east end communications. Aside from conception and implementation the agency also realizes the provision and training of experience promotion personnel, the supply of the necessary equipment, diary management and tour planning as well as logistics.
The activity is supported by a strong national TV and print campaign which teaser the general theme and prepares the target group for the live communications activities. At the same time the tour plan is published on the internet so that all interested parties can be informed about dates and locations of the tour.
The Dacia road show is implemented at the same time. This project also includes 5 promotion teams on almost 100 days. With regards to contents the main focus lies on the brand communication and especially the sales promotion of the Dacia model range. The campaign „Dacia Revolution“ promotes the cars and their attractive cost-performance ratio.
east end on Tour for Renault and Dacia
east end communications has secured two further accounts of the Renault Germany AG in a multi-level pitch. Since 2004 the Hamburg based agency already works on project basis for the french car brand and its subsidiary Dacia.
For the current projects Renault has asked the agency to position the brand as the leading manufacturer of eco-friendly cars. For this purpose east end east end communications has developed a premium event presence, which focusses on Renault's eco-engagement on the occasion of the eco2 initiative. Further priorities are the environmental rebate as well as the used car evaluation for those interested in buying new cars.
The implementation includes a nationwide roadshow with 10 promotion teams on more than 100 days. The attention-grabbing tour on highly-frequented public places started on the 13th March and approximately lasts until the end of August. Nicole Martens and Simone Spiekermann are the responsible project managers for east end communications. Aside from conception and implementation the agency also realizes the provision and training of experience promotion personnel, the supply of the necessary equipment, diary management and tour planning as well as logistics.
The activity is supported by a strong national TV and print campaign which teaser the general theme and prepares the target group for the live communications activities. At the same time the tour plan is published on the internet so that all interested parties can be informed about dates and locations of the tour.
The Dacia road show is implemented at the same time. This project also includes 5 promotion teams on almost 100 days. With regards to contents the main focus lies on the brand communication and especially the sales promotion of the Dacia model range. The campaign „Dacia Revolution“ promotes the cars and their attractive cost-performance ratio.
Hamburg, 03-01-2009
At the beginning of 2009 east end has been able to convince the debitel group as a new client. “Hollywood very close” has been the slogan for the event conceptualized and implemented by east end for the provider of telecommunication. After internal restructuring arrangements, the workforce was supposed to be rewarded for their engagement and become motivated for the new corporate objectives by experiencing a very special day.
For the 150 participants east end brought the American film metropolis to Hamburg and made an action pitched day become reality. The employees gathered their personal Hollywood experience in small groups. In the different progressions the stages in communication within the change of time have been illustrated – from the Stone Age through the Wild West to the future of the year 2500. At extra ordinary settings like the futuristic “Hafencity” and the historic “Speicherstadt” the various films were generated, of which the best one has been awarded at the evening event with an Oscar.
east end Implements Incentive for the Workforce of debitel
At the beginning of 2009 east end has been able to convince the debitel group as a new client. “Hollywood very close” has been the slogan for the event conceptualized and implemented by east end for the provider of telecommunication. After internal restructuring arrangements, the workforce was supposed to be rewarded for their engagement and become motivated for the new corporate objectives by experiencing a very special day.
For the 150 participants east end brought the American film metropolis to Hamburg and made an action pitched day become reality. The employees gathered their personal Hollywood experience in small groups. In the different progressions the stages in communication within the change of time have been illustrated – from the Stone Age through the Wild West to the future of the year 2500. At extra ordinary settings like the futuristic “Hafencity” and the historic “Speicherstadt” the various films were generated, of which the best one has been awarded at the evening event with an Oscar.
Hamburg, 02-17-2009
Hamburg based agency east end communications looks back on a successful year 2008, in which they were able to achieve their predefined growth targets. According to Oliver Golz, Managing Director of the specialists in live communication: "In the past year we registered a distinct increase in the demand for strategic consulting in live communications". This observation confirms the general assessment of a cumulative importance of live communication within the marketing mix, as it was also stated in recent polls and market researches.
"We notice that the goals of events more and more focus on the communicative benefit and an increased orientation on distribution" according to Oliver Golz. "The acquisition of a large new account within the automotive sector which aims at the retail market supports this observation. To be equally successful even in worse business periods, you need to concentrate on the communication goals of your clients and perfectly link live communication with other marketing measures".
Spoken to the current economical developments Golz responds carefully optimistic: "Despite the worldwide tense economic situation we still look positively into 2009."
east end Looks Back on a Successful Business Year 2008
Hamburg based agency east end communications looks back on a successful year 2008, in which they were able to achieve their predefined growth targets. According to Oliver Golz, Managing Director of the specialists in live communication: "In the past year we registered a distinct increase in the demand for strategic consulting in live communications". This observation confirms the general assessment of a cumulative importance of live communication within the marketing mix, as it was also stated in recent polls and market researches.
"We notice that the goals of events more and more focus on the communicative benefit and an increased orientation on distribution" according to Oliver Golz. "The acquisition of a large new account within the automotive sector which aims at the retail market supports this observation. To be equally successful even in worse business periods, you need to concentrate on the communication goals of your clients and perfectly link live communication with other marketing measures".
Spoken to the current economical developments Golz responds carefully optimistic: "Despite the worldwide tense economic situation we still look positively into 2009."
Hamburg, Hanover, 02-01-2009
“Progressive living “ is the slogan of the Audi Art Awards, which supports young talents of the artistic scene, The agency from Hamburg developed this award for Audi, The honoring has been addressed to young photographers from Hamburg and Hanover as well as their international partner cities. east end established a concept, which instead of a monetary commendation supports the entrance into the market of art. Apart of the concept and the announcement the specialist for live communication has been responsible for the award show including the vernissage in Hamburg and Hanover.
Students and Alumni in the field of photography turned in their artworks and took the chance to get a first introduction into the artistic branch. The best 20 works of each city have been exposed at the official award show and vernissage. A high class jury consisting of five specialists evaluated the works from all applications and elects the winner; the young photographer Franziska Stünkel from Hanover with her artwork “Regressive Progressive” and in Hamburg the young talent Johanna Alert won with her artwork “Konvoi”. Both winners were allowed to realise an exhibition with each twelve own reproduced artworks in the renowned gallery Geuer & Breckner in Düsseldorf and participate at the art fair Art Cologne .
The Audi AG accomplished through this award the aim to support young artists on a regional level. Through its extensive sponsorings for culture the automobile manufacter creates new ways and platforms to experience high class culture events. The successful brand staging in northern Germany has been created by east end, who have already realised the culture event “Audi Sound Experience” in Hanover and the exclusive event “Audi White Night” in Hamburg in 2008.
east end Initiates the “Audi Art Award” according the Theme “Progressive Living”
“Progressive living “ is the slogan of the Audi Art Awards, which supports young talents of the artistic scene, The agency from Hamburg developed this award for Audi, The honoring has been addressed to young photographers from Hamburg and Hanover as well as their international partner cities. east end established a concept, which instead of a monetary commendation supports the entrance into the market of art. Apart of the concept and the announcement the specialist for live communication has been responsible for the award show including the vernissage in Hamburg and Hanover.
Students and Alumni in the field of photography turned in their artworks and took the chance to get a first introduction into the artistic branch. The best 20 works of each city have been exposed at the official award show and vernissage. A high class jury consisting of five specialists evaluated the works from all applications and elects the winner; the young photographer Franziska Stünkel from Hanover with her artwork “Regressive Progressive” and in Hamburg the young talent Johanna Alert won with her artwork “Konvoi”. Both winners were allowed to realise an exhibition with each twelve own reproduced artworks in the renowned gallery Geuer & Breckner in Düsseldorf and participate at the art fair Art Cologne .
The Audi AG accomplished through this award the aim to support young artists on a regional level. Through its extensive sponsorings for culture the automobile manufacter creates new ways and platforms to experience high class culture events. The successful brand staging in northern Germany has been created by east end, who have already realised the culture event “Audi Sound Experience” in Hanover and the exclusive event “Audi White Night” in Hamburg in 2008.
Hamburg, 01-31-2009
The creativity ranking has already been published by the German event agencies for the fifth time by now. east end communications is proud to allocate the 18th position. In other words the agency from Hamburg belongs to the three most creative event agencies in northern Germany.
In order to determine the ranking, journalists of the Blach Report, the Stage Report as well as the Blach Report Location ask clients about any extra ordinary performances of a particular agency. About 950 companies, who operate events on a regular basis, participated in the survey. The emphasis of the poll has been particularly drawn to the automobile industry, the media, telecommunications, banks, insurances, IT/ Online and pharmaceutical companies.
Furthermore, all national as well as international awards received in 2008, have been taken into consideration in order to evaluate the various agencies.
east end Ranks 18th in Creativity
The creativity ranking has already been published by the German event agencies for the fifth time by now. east end communications is proud to allocate the 18th position. In other words the agency from Hamburg belongs to the three most creative event agencies in northern Germany.
In order to determine the ranking, journalists of the Blach Report, the Stage Report as well as the Blach Report Location ask clients about any extra ordinary performances of a particular agency. About 950 companies, who operate events on a regular basis, participated in the survey. The emphasis of the poll has been particularly drawn to the automobile industry, the media, telecommunications, banks, insurances, IT/ Online and pharmaceutical companies.
Furthermore, all national as well as international awards received in 2008, have been taken into consideration in order to evaluate the various agencies.
Hamburg, 01-09-2009
With their 2008 project "Audi White Night" east end communications has been put on the shortlist of the nominees for the Blach Report Event Award (short form: BEA), which will be awarded on the 21st of January at the World of Events convention in Wiesbaden.
"Audi White Night" at Neuer Wall in Hamburg was the most remarkable open air production of the year. In mid-summer the street Neuer Wall was covered white and for the first time transformed into a stage for an exclusive premium event. The exclusivity of the event, its innovative and progressive character and aesthetics raised expectations within the target group and generated Talk of Town for Audi as a brand through a high profile production.
We eagerly await the jury's decision.
east end Nominated for the BEA Award 2009
With their 2008 project "Audi White Night" east end communications has been put on the shortlist of the nominees for the Blach Report Event Award (short form: BEA), which will be awarded on the 21st of January at the World of Events convention in Wiesbaden.
"Audi White Night" at Neuer Wall in Hamburg was the most remarkable open air production of the year. In mid-summer the street Neuer Wall was covered white and for the first time transformed into a stage for an exclusive premium event. The exclusivity of the event, its innovative and progressive character and aesthetics raised expectations within the target group and generated Talk of Town for Audi as a brand through a high profile production.
We eagerly await the jury's decision.
Hamburg, 10-31-2008
For quite a while Hamburg based agency east end communications GmbH has been committed to training and further education in experiential marketing. In cooperation with two other companies from Hamburg as well as the 'IST-Studieninstitut für Kommunikation' from Düsseldorf an educational programme for graduate event managers is now on offer for the first time in Hamburg. east end not only functions as new practice partner for IST but also as training centre together with the cooperation partners.
On September 1st two new apprentices started the programme to become graduate event managers (IST). With east end Leon Hoffmann and Michael Meier will get to know event management in all its facets and, at the same time, will acquire the IHK trainee diploma of event organization.
The academic part of the training is covered by IST-Studieninstitut in Dusseldorf. This privately driven institute for training and further education specializes in the branch of communication with various educational programmes.
east end Develops Junior Specialists in Experiential Marketing
For quite a while Hamburg based agency east end communications GmbH has been committed to training and further education in experiential marketing. In cooperation with two other companies from Hamburg as well as the 'IST-Studieninstitut für Kommunikation' from Düsseldorf an educational programme for graduate event managers is now on offer for the first time in Hamburg. east end not only functions as new practice partner for IST but also as training centre together with the cooperation partners.
On September 1st two new apprentices started the programme to become graduate event managers (IST). With east end Leon Hoffmann and Michael Meier will get to know event management in all its facets and, at the same time, will acquire the IHK trainee diploma of event organization.
The academic part of the training is covered by IST-Studieninstitut in Dusseldorf. This privately driven institute for training and further education specializes in the branch of communication with various educational programmes.
Hamburg, Hanover, 09-01-2008
“Live progressively“ is the topic of the Audi art award in 2008 which encourages young talents from the art scene. The Hamburg-based agency east end communications has developed the concept for the northern region of Audi. For the first time the award goes to young photographers from Hamburg and Hanover as well as their international twin cities. Rather than being a standardized money prize, east end developed a concept which aims at supporting the entrance for young artists into the art market. In addition to the concept the specialists for live communications are also responsible for the execution of the award ceremony and vernissage in Hamburg and Hanover.
With the competition invitation Audi AG targets the support of young art talents on a regional level. AUDI AG always treads new ways within their extensive cultural sponsoring and therewith creates alternative platforms for sophisticated cultural experiences. The successful execution in the northern part of Germany is created by east end communications who were already responsible for the cultural event "Audi Sound Experience" in Hannover and the exclusive "White Night" in Hamburg.
Students and graduates are able to submit their artistic visions of the given topic "live progressively" until the 31st of December 2008. A jury consisting of renowned representatives of the german art and culture scene will select the 15 best works, which will then be shown at the official award ceremony and vernissage in January 2009. The two winners will be given the opportunity to realize their own individual exhibition ion the famous Dusseldorf gallery Geuer & Breckner as well as a presentation of some of their selected works at an international art convention. For more information: www.art-award.net/en
east end Initiates Audi Art Award for Young Photographers
“Live progressively“ is the topic of the Audi art award in 2008 which encourages young talents from the art scene. The Hamburg-based agency east end communications has developed the concept for the northern region of Audi. For the first time the award goes to young photographers from Hamburg and Hanover as well as their international twin cities. Rather than being a standardized money prize, east end developed a concept which aims at supporting the entrance for young artists into the art market. In addition to the concept the specialists for live communications are also responsible for the execution of the award ceremony and vernissage in Hamburg and Hanover.
With the competition invitation Audi AG targets the support of young art talents on a regional level. AUDI AG always treads new ways within their extensive cultural sponsoring and therewith creates alternative platforms for sophisticated cultural experiences. The successful execution in the northern part of Germany is created by east end communications who were already responsible for the cultural event "Audi Sound Experience" in Hannover and the exclusive "White Night" in Hamburg.
Students and graduates are able to submit their artistic visions of the given topic "live progressively" until the 31st of December 2008. A jury consisting of renowned representatives of the german art and culture scene will select the 15 best works, which will then be shown at the official award ceremony and vernissage in January 2009. The two winners will be given the opportunity to realize their own individual exhibition ion the famous Dusseldorf gallery Geuer & Breckner as well as a presentation of some of their selected works at an international art convention. For more information: www.art-award.net/en
Beijing, 08-08-2008
Just in time for the opening of the Olympic Summer Games 2008 in Beijing the construction of the E.ON Lounge in the “Deutsche Haus” has been completed. For the energy provider’s exhibition presence east end communications developed the stand concept in terms of temporary architecture with an integrated lounge for guests and athletes. Whereas the stand was designed in Hamburg, east end finally had the stand’s individual elements built on-site in China.
The concept picks up the energy subject and brings the brand to life, whereas the lighting gets the leading part and emotionally illustrates E.ON as an energy provider. The connection to the Olympic Games is established by the Tartan track which passes through the lounge full of verve.
Throughout the whole period of the Olympic Games the E.ON Lounge invites the visitor to fill up his energy, to celebrate and network – the “Deutsche Haus“, which is located in the garden of the Beijing Kempinski Hotel, is meeting point for athletes, coaches, commercial partners, media representatives and guests from society and politics. With 1.000 visitors per day the E.ON Lounge becomes a popular location where visitors can experience the brand three-dimensionally.
east end Provides E.ON with Energy in Beijing
Just in time for the opening of the Olympic Summer Games 2008 in Beijing the construction of the E.ON Lounge in the “Deutsche Haus” has been completed. For the energy provider’s exhibition presence east end communications developed the stand concept in terms of temporary architecture with an integrated lounge for guests and athletes. Whereas the stand was designed in Hamburg, east end finally had the stand’s individual elements built on-site in China.
The concept picks up the energy subject and brings the brand to life, whereas the lighting gets the leading part and emotionally illustrates E.ON as an energy provider. The connection to the Olympic Games is established by the Tartan track which passes through the lounge full of verve.
Throughout the whole period of the Olympic Games the E.ON Lounge invites the visitor to fill up his energy, to celebrate and network – the “Deutsche Haus“, which is located in the garden of the Beijing Kempinski Hotel, is meeting point for athletes, coaches, commercial partners, media representatives and guests from society and politics. With 1.000 visitors per day the E.ON Lounge becomes a popular location where visitors can experience the brand three-dimensionally.
Hanover, 07-01-2008
From July 31 to August 10 music fans can enjoy a series of concerts beyond the usual mainstream. The program of the „Audi Sound Experience“ ranges from jazz, funk & soul up to blues and crossover. The exclusive festival that can be accessed at affordable prices emerged from a concept of east end communications who are also responible for the realisation.
Objectives of the event is to communicate the dedication of the AUDI AG in the fields of cultural sponsoring to a wide audience. With this event performances in a very private atmosphere by artists like Till Brönner & Band, Nils Landgren Funk Unit, Incognito, Manfred Krug & Jazzin’ The Blues and Rebekka Bakken, who appear in the especially for this purpose temporarily set-up 'Parksalon' in Hanover's Herrenhäuser Gärten.
The exclusivity of the live-experience of music in such a private atmosphere measures up to the requirements of Audi and enables an adecuate staging of the brand - on-site as well as in the communication around the event. „With the ‚Audi Sound Experience’ we want to encourage in music interested people to discover unknown territory - and at the same time deliver our client Audi a suitable platform for his cultural ambitions“, comments east end's general manager Oliver Golz the concept.
For further info and tickets please visit www.sound-experience.de.
east end Creates Cultural Event for Audi
From July 31 to August 10 music fans can enjoy a series of concerts beyond the usual mainstream. The program of the „Audi Sound Experience“ ranges from jazz, funk & soul up to blues and crossover. The exclusive festival that can be accessed at affordable prices emerged from a concept of east end communications who are also responible for the realisation.
Objectives of the event is to communicate the dedication of the AUDI AG in the fields of cultural sponsoring to a wide audience. With this event performances in a very private atmosphere by artists like Till Brönner & Band, Nils Landgren Funk Unit, Incognito, Manfred Krug & Jazzin’ The Blues and Rebekka Bakken, who appear in the especially for this purpose temporarily set-up 'Parksalon' in Hanover's Herrenhäuser Gärten.
The exclusivity of the live-experience of music in such a private atmosphere measures up to the requirements of Audi and enables an adecuate staging of the brand - on-site as well as in the communication around the event. „With the ‚Audi Sound Experience’ we want to encourage in music interested people to discover unknown territory - and at the same time deliver our client Audi a suitable platform for his cultural ambitions“, comments east end's general manager Oliver Golz the concept.
For further info and tickets please visit www.sound-experience.de.
Hamburg, 05-05-2008
In May the special interest magazines Horizont and W&V in cooperation with the Forum Marketing Eventagenturen (FME) published the current turnover ranking of event agencies. east end communications had participated for the first time and immediately achieved a position among the top 30 of all German event suppliers. Therewith east end is no. 3 in North Germany.
Especially pleasing is the fact that the growth of the Hamburg agency in 2007 is significantly higher than the market's average. Many agencies had to accept losings during the past year. While during the antecedant years the sector could be happy about double-digit growth numbers, in 2007 the turnover increased only by 7.8 per cent.
The placing proves east end team true in its approach to consider events as a fully-fledged part of a brand and enterprise communication strategy. In the creative ranking east end communication currently holds position 17.
east end among the TOP 30 of Germany's Event Agencies
In May the special interest magazines Horizont and W&V in cooperation with the Forum Marketing Eventagenturen (FME) published the current turnover ranking of event agencies. east end communications had participated for the first time and immediately achieved a position among the top 30 of all German event suppliers. Therewith east end is no. 3 in North Germany.
Especially pleasing is the fact that the growth of the Hamburg agency in 2007 is significantly higher than the market's average. Many agencies had to accept losings during the past year. While during the antecedant years the sector could be happy about double-digit growth numbers, in 2007 the turnover increased only by 7.8 per cent.
The placing proves east end team true in its approach to consider events as a fully-fledged part of a brand and enterprise communication strategy. In the creative ranking east end communication currently holds position 17.
Northern Germany, 04-14-2008
Summer 2008 - NDR, the public broadcasting institution in Northern Germany, will tour with the youngest of its radio programmes, N-JOY, through the North of Germany. The tour includes 50 stops in total and will cover the entire transmission area of the four 'Bundesländer'. Start will be May 1, 2008 with the windsurfing festival in Fehmarn. After that big public events like the Kiel week or HanseSail in Rostock and several further summer festivals and concerts will follow.
Concept and implementation of the roadshow were consigned to the agency of live-communication east end communications that counsels the broadcasting company since 2004 in regard to events and promotions. east end team from Hamburg developed an innovative event module for the event series that can be utilized anywhere - irrespected of subsurface, the provided amount of space or weather conditions.
The with the "Prize of Innovation of Architecture and Presentation" awarded mobile exhibition system offers several service tools like interactive terminatls, photo modules or infotainment consoles that present to the listeners at the events what N-JOY usually only does in the radio. The roadshow is accompanied by a promotion team.
east end communications Develops Event Tool for NDR
Summer 2008 - NDR, the public broadcasting institution in Northern Germany, will tour with the youngest of its radio programmes, N-JOY, through the North of Germany. The tour includes 50 stops in total and will cover the entire transmission area of the four 'Bundesländer'. Start will be May 1, 2008 with the windsurfing festival in Fehmarn. After that big public events like the Kiel week or HanseSail in Rostock and several further summer festivals and concerts will follow.
Concept and implementation of the roadshow were consigned to the agency of live-communication east end communications that counsels the broadcasting company since 2004 in regard to events and promotions. east end team from Hamburg developed an innovative event module for the event series that can be utilized anywhere - irrespected of subsurface, the provided amount of space or weather conditions.
The with the "Prize of Innovation of Architecture and Presentation" awarded mobile exhibition system offers several service tools like interactive terminatls, photo modules or infotainment consoles that present to the listeners at the events what N-JOY usually only does in the radio. The roadshow is accompanied by a promotion team.
Berlin, 04-10-2008
With the Visa Swap Shop - styled by east end communications - fashion metropolis Berlin has won another new and unique fashion store. Following the mission "Share yourself!" Visa Europe invites you in cooperation with aid organisation Oxfam Deutschland e.V. until April, 19 to exchange clothes for a good cause.
east end communications assisted on behalf of Cohn & Wolfe PR - responsable for idea & realisation of the PR project - the implementation of the shop in Berlin's Mitte district and took charge of location research and booking as well as the entire interior design which was developed especially for the project Visa Swap.
The room concept is determined by exciting contrasts between exposed concrete and ample white areas that playing with strategically placed black wall-tattoos create a modern atmosphere. Popular fashion labels as well as well-known vintage clothing is presented here in a thrilling way.
After the PR event on April 23, when Cohn & Wolfe invites press and Berlin's celebrities, the store will be open the whole weekend and can be visited for swapping and shopping.
More info
Visa Swap Shop - Styled by east end
With the Visa Swap Shop - styled by east end communications - fashion metropolis Berlin has won another new and unique fashion store. Following the mission "Share yourself!" Visa Europe invites you in cooperation with aid organisation Oxfam Deutschland e.V. until April, 19 to exchange clothes for a good cause.
east end communications assisted on behalf of Cohn & Wolfe PR - responsable for idea & realisation of the PR project - the implementation of the shop in Berlin's Mitte district and took charge of location research and booking as well as the entire interior design which was developed especially for the project Visa Swap.
The room concept is determined by exciting contrasts between exposed concrete and ample white areas that playing with strategically placed black wall-tattoos create a modern atmosphere. Popular fashion labels as well as well-known vintage clothing is presented here in a thrilling way.
After the PR event on April 23, when Cohn & Wolfe invites press and Berlin's celebrities, the store will be open the whole weekend and can be visited for swapping and shopping.
More info
Hamburg, 01-31-2008
Already for the 4th time the creative ranking of the German event agencies was published. east end communications is proud to rank 17 this year.
In order to determine the ranking, journalists of BlachReport, StageReport and BlachReport Location asked customers which agencies attracted their attention. About 950 companies, that regularly or at least frequently execute events, participated. In the focus of the survey were the branches automotive, media, telecommunication, banks, insurance companies, IT/online and the pharmaceutical industry.
Furthermore, national and international awards that have been given to the respective agencies in 2007, influence the evaluation.
east end Ranks 17 in the Creative Ranking
Already for the 4th time the creative ranking of the German event agencies was published. east end communications is proud to rank 17 this year.
In order to determine the ranking, journalists of BlachReport, StageReport and BlachReport Location asked customers which agencies attracted their attention. About 950 companies, that regularly or at least frequently execute events, participated. In the focus of the survey were the branches automotive, media, telecommunication, banks, insurance companies, IT/online and the pharmaceutical industry.
Furthermore, national and international awards that have been given to the respective agencies in 2007, influence the evaluation.
Hamburg, 01-09-2008
With Pringles „Can U kick it?” east end communications managed to get a position on the nominees' shortlist of BEA BlachReport Event Award that for the first time will be awarded on the World of Events in Wiesbaden on January 16th.
This in 2006 at the time of the FIFA World Championship in Germany, Austria and Switzerland executed roadshow staged the brand Pringles on the streets and at the POS in a creative and consequently brand-affinate way. The desired transfer of image from this cool action to the brand succeeded and resulted in increased sellings during the heavily competed perdiod of the Championships - an award-worthy project.
Next to profound knowhow in leading international brands event agency east end communications proved also convincingly their competence in executing cross-national personell-supported promotions. With excitement we await the jury's decision.
east end Nominated for German BEA
With Pringles „Can U kick it?” east end communications managed to get a position on the nominees' shortlist of BEA BlachReport Event Award that for the first time will be awarded on the World of Events in Wiesbaden on January 16th.
This in 2006 at the time of the FIFA World Championship in Germany, Austria and Switzerland executed roadshow staged the brand Pringles on the streets and at the POS in a creative and consequently brand-affinate way. The desired transfer of image from this cool action to the brand succeeded and resulted in increased sellings during the heavily competed perdiod of the Championships - an award-worthy project.
Next to profound knowhow in leading international brands event agency east end communications proved also convincingly their competence in executing cross-national personell-supported promotions. With excitement we await the jury's decision.
Hamburg, 05-23-2007
There is nothing more exiting than a premiere. Especially when it indicates the prelude of a completely new type series with a very unique design – for the new Audi A5 changes viewing habits.
east end communications conceives and implements the market launch event in the new Hamburg exhibition halls. Audi in Ingolstadt had asked to participate in a pitch, where east end established itself against several respectable agencies and will now execute this part of the German series.
Nearly 1,000 guests, among them customers, retailers, VIPs and representatives of the press are invited for the exclusive event. The internationally successful artist and ambassador for the brand Audi Seal is to perform. Star photographer Gabo will present her sensual pictures that stage the A5.
east end communications coach Audi Region Nord already since January 2007 in all activities within the Audi metrotainment concept. With this performance east end act for Audi Germany for the first time.
The New Audi A5 Becomes “talk of town” with east end
There is nothing more exiting than a premiere. Especially when it indicates the prelude of a completely new type series with a very unique design – for the new Audi A5 changes viewing habits.
east end communications conceives and implements the market launch event in the new Hamburg exhibition halls. Audi in Ingolstadt had asked to participate in a pitch, where east end established itself against several respectable agencies and will now execute this part of the German series.
Nearly 1,000 guests, among them customers, retailers, VIPs and representatives of the press are invited for the exclusive event. The internationally successful artist and ambassador for the brand Audi Seal is to perform. Star photographer Gabo will present her sensual pictures that stage the A5.
east end communications coach Audi Region Nord already since January 2007 in all activities within the Audi metrotainment concept. With this performance east end act for Audi Germany for the first time.
Hamburg, 05-20-2007
It is about the record in saving energy. east end communications implement on behalf of the agency achtung! kommunikation and their client dena, Deutsche Energie-Agentur GmbH, the “Day of Saving Energy.” On June 16th mostly house-owners and -builders, but also the entire public, are invited to 6 midsize cities all over Germany to get informed about the topic energy efficiency in existing buildings. "Germany’s houses of the future open their doors" is the motto of the day.
The project’s patronage is in the hands of the Federal Minister for Traffic, Construction and City Development (BMVBS). The Hamburg-based agency achtung! kommunikation created the concept with whose execution east end communication now have been assigned.
For several years east end have been working as strategic consultants for PR agencies and executes projects in the fields of live communication.
east end Implements the “Day of Saving Energy”
It is about the record in saving energy. east end communications implement on behalf of the agency achtung! kommunikation and their client dena, Deutsche Energie-Agentur GmbH, the “Day of Saving Energy.” On June 16th mostly house-owners and -builders, but also the entire public, are invited to 6 midsize cities all over Germany to get informed about the topic energy efficiency in existing buildings. "Germany’s houses of the future open their doors" is the motto of the day.
The project’s patronage is in the hands of the Federal Minister for Traffic, Construction and City Development (BMVBS). The Hamburg-based agency achtung! kommunikation created the concept with whose execution east end communication now have been assigned.
For several years east end have been working as strategic consultants for PR agencies and executes projects in the fields of live communication.
Kassel, 05-04-2007
In a multi-level pitch the event unit of east end communication succeeded against namable competitors and convinced the client Wintershall, situated in Kassel, again with a made-to-measure conception.
In 2002 east end already had implemented an event for employees and will now in October execute another infotainment event for 1,400 guests, employees and their families. The venue will be the Congress Palais in Kassel.
The Kassel-based enterprise belongs to the BASF-group and is today greatest producer of oil and gas.
east end Team Convinces Wintershall Again
In a multi-level pitch the event unit of east end communication succeeded against namable competitors and convinced the client Wintershall, situated in Kassel, again with a made-to-measure conception.
In 2002 east end already had implemented an event for employees and will now in October execute another infotainment event for 1,400 guests, employees and their families. The venue will be the Congress Palais in Kassel.
The Kassel-based enterprise belongs to the BASF-group and is today greatest producer of oil and gas.
Hamburg, 01-23-2007
In the pitch of agencies for the car manufacturer Audi’s account "metrotainment" east end communications succeeded against several respectable, national agencies. Hamburg is one of the 5 metropolis cities where the concept is supposed to be implemented. The aim is to breathe life into the brand Audi beyond its cars by implementing their own music, cultural, sports and fashion events.
east end communications already started by the mid of 2006 to work for the brand with the four rings as a strategic consultant for live and below the line communication. By winning this account east end operates and implements all “metrotainment” activities that are initiated by Audi in Northern Germany.
In PR east end communications is supported by Cohn & Wolfe PR Hamburg.
Audi Counts on east end
In the pitch of agencies for the car manufacturer Audi’s account "metrotainment" east end communications succeeded against several respectable, national agencies. Hamburg is one of the 5 metropolis cities where the concept is supposed to be implemented. The aim is to breathe life into the brand Audi beyond its cars by implementing their own music, cultural, sports and fashion events.
east end communications already started by the mid of 2006 to work for the brand with the four rings as a strategic consultant for live and below the line communication. By winning this account east end operates and implements all “metrotainment” activities that are initiated by Audi in Northern Germany.
In PR east end communications is supported by Cohn & Wolfe PR Hamburg.
Hamburg, 01-01-2007
Since January 1st east end communications have found their new project assistant for the promotion unit in Sabrina Brodka. The 29 year old studied German Language and Literature as well as Economics and has been responsible for clients like Maxxium and Carlsberg at Stein Promotions.
By expanding the area promotions in manpower east end communications satisfies the rising demand on the clients’ side.
east end Completes Promotion Unit
Since January 1st east end communications have found their new project assistant for the promotion unit in Sabrina Brodka. The 29 year old studied German Language and Literature as well as Economics and has been responsible for clients like Maxxium and Carlsberg at Stein Promotions.
By expanding the area promotions in manpower east end communications satisfies the rising demand on the clients’ side.
Hamburg, 12-07-2006
British American Tobacco Germany GmbH decides after a pitch competition to work with east end communications as their event agency.
With their conception of event to recruit university graduates the creatives at east end convinced with the first shot and have now been asked to realize all communication measures around the "Big Gig", that will take place in late summer in a European trend metropolis. The crucial factor for winning the account was the strategic approach of the conception as well as the possibility of repetition and variation of the idea.
BAT Hires east end
British American Tobacco Germany GmbH decides after a pitch competition to work with east end communications as their event agency.
With their conception of event to recruit university graduates the creatives at east end convinced with the first shot and have now been asked to realize all communication measures around the "Big Gig", that will take place in late summer in a European trend metropolis. The crucial factor for winning the account was the strategic approach of the conception as well as the possibility of repetition and variation of the idea.